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Product strategy
and planning focuses on identifying and developing
product opportunities from conception through
design, development, deployment and support. We
also help clients assess the current industry
and market position and identify potential strategic
directions for the target market.
Product strategy and planning offers the following:
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Develop profile
of market participants and product characteristics |
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Validate specific target
markets, product offering portfolio and revenue
model |
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Finalize set of product
recommendations identifying features and functionality
and perform gap analysis |
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| Typical
buyer’s title |
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Chief
marketing officer |
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Product manager |
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Marketing manager |
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| Typical
business problem |
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How to identify the product opportunities
that exist in different markets |
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What are the
current market conditions and
how are the demand conditions
going to be in the future |
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What are the
currently untapped market needs
and how are my products going
to address those needs |
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| Offering
benefits |
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Got-to-market strategy and the
ways to implement the strategy |
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Product offering
portfolio including product description,
target markets, differentiation
opportunities, investment requirements
and product revenue targets |
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Gap analysis
for identification of the current
shortcomings that need to be eliminated
for realizingwww the product targets |
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