| Typical
buyer’s title |
 |
 |
VP of marketing |
|
Product
manager |
|
Product marketing
manager |
|
|
| Typical
business problem |
|
|
Need
to understand product requirements,
customer buying behaviors for
a target market |
|
Unclear on
customer priorities, pain points |
|
Need clear
understanding of which product
features deliver the most value
to customers |
|
|
| Offering
benefits |
|
|
Provides
an analysis of which investments
in R&D, engineering, marketing
and sales will deliver the most
value to the business |
|
Provides both
quantitative and qualitative analysis
of market requirements and opportunities |
|
|
