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Future Mapping® is an inclusive approach
to strategic planning and creating a shared vision
for success
Future Mapping® is an approach to scenario planning
that features workshop participation by the client's
management team and focuses on identifying concrete
actions and triggers. Future Mapping®
provides:
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A set of tools
used to sort and prioritize possible events
that influence how the future develops |
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A way to develop a rich,
shared understanding of multiple ways in which
the future may develop |
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A process to help examine
group assumptions and how these impact thinking
about the future |
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| Typical
buyer’s title |
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GM,
VP or business unit head |
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Director of
strategy |
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| Typical
business problem |
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Difficulty
aligning and developing consensus
among key stakeholders around
a shared business unit strategy
and vision for future success |
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Lack actionable
strategies for business unit |
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| Offering
benefits |
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Alignment
across management team for future
success and strategic opportunities |
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Development
of a common model of industry
evolution for client’s market |
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Common understanding
of requirements for success among
key stakeholders |
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