|
Competitive Analysis helps clients understand
the market and competitive dynamics for their
products and services
These market and competitive assessments address
the following questions:
 |
What is the
size of the market for the product/service? |
|
What trends are driving
the growth of the market? |
|
Who are the major competitors?
What are their offerings? How are they positioned? |
|
What are the customer requirements
for purchasing and adopting these products/services?
How should the customer perspective impact
the client’s strategy? |
|
What are detailed features
and functions of different vendors’
products and what are their benefits? |
| |
|
|
| Typical
buyer’s title |
 |
|
Product
manager |
|
Product marketing
manager |
|
|
| Typical
business problem |
|
|
Evaluate
competitive position in current
markets |
|
Assess competitive
landscape of new markets |
|
Understand
strength and weakness of product
offering against key competitors |
|
Why target
markets buy from their competitors
and not from them |
|
|
| Offering
benefits |
|
|
Benchmarking
study of a customer's product
against leading competitors, including
a detailed comparative analysis |
|
Feature/function
comparisons |
|
Business value
comparison |
|
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