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Business Planning is an analytical approach
to business unit strategic planning.
Business Planning is an experience-driven, structured
engagement that helps clients in define and execute
significant changes or additions to their existing
business model
Business Planning consists of several stages:
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Positioning
- Assess current environment and position
in target market |
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Direction setting - Determine
high level product and/or services strategy |
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Business model design -
Based on the selected product/services strategy,
define the specific target markets and customers,
service offerings and revenue model |
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Operational & technical
architecture design - Determine the operating
model and systems required to support the
new product/services business |
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Business implementation
planning -Develop the implementation plan
to implement the product/services business |
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Business case - Develop
the business case justification for the new
product and/or services strategy |
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| Typical
buyer’s title |
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GM,
VP or business unit head |
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VP for business,
market, or product strategy |
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| Typical
business problem |
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Client
seeking to launch new product
or service offerings into new
or existing markets and needs
to understand market position,
investment requirements, revenue
opportunity and value proposition |
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| Offering
benefits |
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Product
strategy and roadmap |
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Business case |
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Market positioning |
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Operational
design for the new business |
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